The Synergist 2019 report Building synergies, one cause at a time.

Impact needs to be measured and monitored over time, therefore, The Synergist consistently develops its methodology and applies it across projects and years to achieve the maximum impact for all its initiatives, with the goal of delivering benefits to all stakeholder groups and individuals.

Originally active within the health sphere, The Synergist now includes the environment as one of its focus areas; given the close links between both areas, we believe this is a natural extension that will ultimately benefit all of our projects.

Co-creation remains at the heart of what we do and has been proven in its effectiveness once again in 2019.

As always, The Synergist consistently applies the Social Return on Investment (SROI) methodology to assess the impact of all our projects; this enables us to ascertain the true value and meaningful impact of our work.

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With its strong track record, the SROI methodology is utilized by many businesses and projects wishing to accurately monitor and improve their social impact. The methodology essentially measures impact at the level of the people whose lives are changed by the activity to be monitored, and assesses the extent tby which resources generate their maximum positive impact.

The methodology fosters an iterative process: from the beginning of an initiative to its end, impact must be measured and resources e (re-)allocated to improve positive impact. At the Synergist, we have started applying this methodology to all our projects. Its iterative pattern matches our agile structure very well and helps to guide our decision-making.

The more complex the challenges one addresses, the more challenging it is to demonstrate the impact one has. The Synergist strives to tackle this reality on a daily basis, consistently improving methods, processes, connecting the dots, connecting people and co-creating with them.

We proudly added several successes to our track record in 2019, evidencing how powerfully and efficiently co-creation can generate impact in the Patient Engagement and Motherhood Health environments. More importantly, we now see more and more people and initiatives taking steps in the same direction, and we will go on supporting this system change towards more stakeholder engagement and co-creation in the years to come.
Our streamlined project structure is as follows:
- Establish the backbone of the project, including the tools, processes and governance the project team will use
- Once this initial phase has been completed, ongoing project activities embed impact measurement making sure day-to-day activities and overall strategy remain aligned, while generating maximum impact.

2019 saw us launch our first environmental initiative. This we viewed as a natural step and an opportunity to rectify the often fragmented approach we see in the environmental sector by filling the necessary gaps - much like we have done in areas of the health sector. We believe we will soon see a significant impact within the environmental sector, as we harmonise concurrent and complementary initiatives, thus avoiding duplication.

More than ever, this convergence of various initiatives and efforts, partnered with our trademark leadership and energy has generated very powerful results and will continue to do so on an exponential basis. Youth calls for a system change to tackle global warming; this call has been heard and transformed into the ambitious Green Deal by the European Commission in less than one year. This is a momentous development - change is happening!